CMG X RRI - Nanyang Bridge Media

CASE STUDIES

CMG-RRI Collaboration Ceremony 2023

Brand

CMG

Services

Licensing

Scope

MOU Signing

Market

Indonesia

Event Introduction

The collaboration between China Media Group (CMG) and Radio Republik Indonesia (RRI) marks a significant milestone in media relations between China and Indonesia. As part of this partnership, the two organizations have embarked on a series of projects, particularly focused on content exchange. To celebrate this collaboration, an opening ceremony was held, where CMG’s representatives visited Indonesia to meet with key figures from RRI. This event underscores the deep-rooted relationship between both nations and highlights the shared goals of strengthening cultural ties and media exchange.

Objectives and Event Overview

The main goal of the CMG-RRI partnership is to facilitate a meaningful content exchange, enhancing the viewing experience for Indonesian audiences with fresh and diverse content from China. The collaboration also aims to deepen cultural understanding and expand the reach of Chinese media in Indonesia, also the signing of a Memorandum of Understanding (MOU), symbolizing the official start of this dynamic partnershipAttended by various VIP guests from both nations, the event was a testament to the mutual commitment to strengthen media relations included:

01

Digital Ads: TikTok, Instagram Reels, Youtube Short, OTT Ads

02

Influencer marketing on Instagram and Tiktok

03

Offline ceremony

Our Work Results

The CMG-RRI Collaboration Ceremony 2023 was a resounding success, attracting significant media attention and reinforcing the partnership between China Media Group and RRI. Through a combination of online promotions, digital ads, influencer marketing, and OOH placements, the event gained widespread visibility. The highlight of the ceremony was the formal signing of an MOU, symbolizing a strong commitment to ongoing content exchange and collaboration. This partnership aims to enhance Indonesia’s media landscape by bringing diverse and engaging content to audiences, fostering deeper cultural connections between China and Indonesia.