FACEMOJI X REDBULL

CASE STUDIES

Brand

Facemoji

Services

Advertising

Scope

Offline Event

Market

Indonesia

Client Introduction

Facemoji is a brand known for its emoji keyboard app, which offers a wide variety of emojis, GIFs, and customizable keyboard themes. The app is popular for its creative features that allow users to personalize their texting experience. Facemoji Keyboard also supports different languages, fonts, and text styles, making it a versatile tool for users who want to add a fun and unique touch to their messages. The brand is often associated with playful and expressive communication.

Objectives and Event

Facemoji partnered with Redbull as a sponsor for the “Redbull Dance Your Style Indonesia 2024″, a free-style dance competition. Facemoji aimed to raise brand awareness by creating an interactive and engaging booth experience at the event. The booth offered a platform for visitors to take part in photo opportunities and dance challenges, with the goal of driving social media engagement. Attendees could challenge the dancers, record their performances, and share their experiences on Instagram Stories, tagging Facemoji to receive fun, exclusive merchandise. This activity was designed to enhance Facemoji’s visibility while creating a memorable and engaging experience for the audience, with:

01

Photo Booth:

Participants could take fun pictures and upload them to Instagram Stories, tagging @FacemojiKeyboard to get free merch.

02

Dance Challenge:

Visitors could participate in or record dance challenges, with the content shared on social media, fun and interactive games within the booth to attract more visitors.

Campaign Results

Facemoji’s booth at Redbull Dance Your Style Indonesia 2024 was a vibrant and engaging touchpoint, successfully driving social media engagement through interactive challenges and creative content sharing. The event fostered brand awareness and community connection, reinforcing Facemoji’s presence in the youth culture space.