FACEMOJI X UGM - Nanyang Bridge Media

CASE STUDIES

FACEMOJI X UGM GELEX Concert 2024

Brand

Facemoji

Services

Advertising

Scope

Offline Event

Market

Indonesia

Client Introduction

Facemoji is a brand known for its emoji keyboard app, which offers a wide variety of emojis, GIFs, and customizable keyboard themes. The app is popular for its creative features that allow users to personalize their texting experience. Facemoji Keyboard also supports different languages, fonts, and text styles, making it a versatile tool for users who want to add a fun and unique touch to their messages. The brand is often associated with playful and expressive communication.

Client Campaign Objectives

To deepen brand engagement with university students, Facemoji sponsored Universitas Gadjah Mada’s (UGM) GELEX concert in 2024. GELEX, an annual student concert, serves as a significant cultural and entertainment event, drawing participation from a vibrant student body. Facemoji’s partnership aimed to create a fun, interactive experience, enhancing brand awareness while drive app downloads, and fostering connections within the university community.

Strategies Proposed by NYB

To achieve the goals, NYB set up several interactive booths at the event to reach Facemoji’s target audience effectively:

01

180-degree Camera Photo Booth:

Encouraged participants to capture exciting moments, with students required to download the Facemoji app to participate.

02

DIY Wall Art Graffiti:

A space for students to express their creativity using Facemoji-themed designs.

04

EMOJI Interactive Game:

A fun, gamified experience where participants could play games and win Facemoji merchandise.

05

Free Merchandise

Campaign Results

Facemoji’s sponsorship of UGM’s GELEX 2024 concert was a resounding success. By integrating interactive and creative activities, the brand effectively engaged with university students, driving brand recognition and app downloads while fostering a strong connection with the younger generation. The combination of games, photobooths, and creative spaces offered a memorable experience that reinforced Facemoji’s fun and playful image, with: