NUSANTARA TV AND CMG

CASE STUDIES

Nusantara TV and China Media Group Collaboration
“Ni Hao Tiongkok” Program Launching Ceremony Study Case

Brand

CMG

Services

Licensing

Scope

Collaboration

Market

Indonesia

Collaboration Introduction

Nusantara TV (NTV) and China Media Group (CMG) are embarking on a profound and dedicated collaboration, strengthening their partnership through the creation of a special program titled ‘Ni Hao Tiongkok.’ This program aims to explore into the many aspects of Chinese culture, society, and innovation.

With CMG contributing exclusive and focused content, NTV will serve as the platform to broadcast and showcase the rich tapestry of China’s multifaceted life. Together, they aspire to bring an unparalleled exploration of the richness that China has to offer to audiences worldwide.

Objectives and the event

The main objectives of this collaboration:

01

Facilitate meaningful cultural exchange between Indonesia and China.

02

Enrich the audience’s understanding of China through engaging and immersive television experiences.

The launching ceremony for the ‘Ni Hao Tiongkok’ program was a landmark event, celebrating the official start of this special initiative. It marked the formalization of the partnership between NTV and CMG, symbolizing a commitment to continued cooperation and future projects. This event was not just a ceremonial occasion but a significant step towards fostering a deeper connection between the two cultures through the medium of television.