NETA

CASE STUDIES

Brand

NETA

Services

Advertising

Scope

360 Digital Marketing

Market

Indonesia

Project Background

NETA, a leading Chinese electric vehicle manufacturer, is at the forefront of innovation in electric mobility. As a new brand entering a foreign market with initially low brand awareness, these initiatives played a crucial role in establishing NETA’s presence and driving consumer interest. To accelerate brand awareness and drive engagement in a new market, NETA launched a month-long Shopping Festival Live Streaming Campaign, featuring daily interactive sessions designed to captivate and educate potential customers. Simultaneously, targeted sales training programs were implemented across three strategic dealerships in Indonesia to enhance team performance and effectively communicate NETA’s unique value proposition.

Objectives

The primary goals of the event were to:

01

Boost sales

02

Increase brand awareness

03

Product introduction

Who is NETA?

NETA is a Chinese EV company that aims to combine cutting-edge technology, affordability, and sustainability. Since its inception in 2014, NETA has delivered more than 350,000 electric vehicles worldwide. The company is currently expanding its operation in ASEAN, specifically in Indonesia, a critical region for EV growth.

Driving user-centric innovation to meet the evolving needs of modern drivers, NETA focuses on digital engagement and localized strategies for seamless global expansion.

NETA GOALS

Challenges

EV manufacturers in Indonesia face key challenges in establishing a strong market presence :

01

Low Consumer Awareness: Many are unfamiliar with EV benefits, with concerns about range anxiety and charging infrastructure.

02

Misconceptions: Uncertainty about maintenance costs and battery life affects consumer confidence.

03

Strong Competition: Conventional vehicles remain the preferred choice, as many drivers are already comfortable with them.

Solutions

01

Shopping Festival Live Streaming Campaign:

From Thursday to Saturday, we hosted twice-daily live streaming sessions featuring two different NETA models. Led by our expertly trained sales representatives, these sessions provided an engaging and informative experience for our audience.

Campaign Goals:

Educate & Engage:Introduce viewers to NETA’s innovative EVs.
Boost Brand Awareness:Expand our reach across social media.
Drive Action:Encourage test drives and in-store consultations.

02

Offline Event:

In addition to our live streaming campaign, we hosted exclusive offline events every Saturday at three NETA stores. Attendees enjoyed:

Exclusive Discounts on select models
Fun Games & Activities with exciting prizes
Test Drive Opportunities to experience NETA EVs first-hand

These events aimed to boost engagement, strengthen brand presence, and connect directly with our target audience.

03

Sales Training Program:

We launched a comprehensive training program designed to empower our sales representatives with the skills and knowledge to:

Deliver engaging live streaming sessionsthat effectively showcased NETA vehicles.
Provide personalized, one-on-one consultationsin-store and at exhibitions.

Our goal was to build trust, address customer needs, and drive purchase decisions, ensuring a seamless journey from initial engagement to final sale.”

04

Short Video Production:

We created a series of short, dynamic videos showcasing the key features and unique advantages of each NETA model. Designed for versatility, these videos were used across digital ads, promotional campaigns, events, and exhibitions.

By presenting our vehicles in a concise and visually compelling format, we aimed to capture audience interest, reinforce brand messaging, and maximize the impact of our marketing efforts across multiple channels.

Results

Over the course of our 3-week offline event, we successfully attracted large crowds, cultivating a vibrant and engaging atmosphere that resonated with attendees. Designed to appeal to a broad audience, the event became a popular destination for families, enhancing its community appeal. Notably, this initiative drove a remarkable 60% increase in weekly visitors to the dealer’s store, highlighting the event’s effectiveness in boosting foot traffic and generating heightened interest in our offerings.