CASE STUDIES
JD.ID Ramadan Sale X TikTok Live Streaming
Brand
JD.ID
Services
Advertising
Scope
Digital Events
Market
Indonesia
Challenges
The year 2021 is not an easy year for all industries due to the prolonged pandemic. Trends in society also change following developments. One of them is the trend of online shopping through the marketplace. JD.ID is one of the marketplaces that also provides the best service for the people of Indonesia.
When the holy month of Ramadan arrives, JD.ID has several development points that it wants to achieve, including:
01
Increase JD.ID brand awareness
02
Increase the number of followers of the official JD.ID account on the TikTok platform
03
Perform Live Streaming (Flash Sale) to increase the number of sales of selected product SKUs
Solution
As the official partner of TikTok, Nanyang Bridge Media is able to provide end-to-end live streaming services to assist JD.ID in their first-ever live streaming sale during the holiday season.
01
Collaborate directly with TikTok Indonesia to conduct the first Live Streaming E-commerce on the TikTok Platform.
02
Looking for KOL / Influencers who have a strong and loyal follower / fan base on social media (Instagram and TikTok), and have a good disposition to do Live Streaming on the TikTok application.
Execution
From pre-production until post-production, we worked together very closely with JD.ID to ensure every aspect of the production meets the objectives.
01
Negotiating and also managing all matters related to KOL / Influencers who have been selected.
02
Creating Scope of Work (SOW) and scripts for each personnel who will be on duty, while other supporting matters during Live Streaming.
03
Looking for locations and teams to do Live Streaming.
04
Making the 1st Event Teaser which will be uploaded to the selected KOL / Influencer account, also to the official JD.ID account on Instagram and TikTok social media.
05
Arranging the implementation of health tests for each personnel on duty before the Live Streaming takes place to ensure that everything is in accordance with the provisions provided by the Government.
Our Work Result
200k+
video submission on Tik Tok using # of official challenges
100m+
impressions (views)
10m+
engagements
(like + share + comments)
TOP 3
topics related to the Asian Games for 3 consecutive weeks
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