CASE STUDIES
Creating cross-border success for “Boundless Love” Â
Brand
Bekraf
Services
Production
Scope
Full service
Market
China, Indonesia
Challenges
“Boundless Love” is one of the key projects under the initiative of “One Belt One Road” by Chinese government bodies. BEKRAF (Indonesian Agency of Creative Economy) is entrusted to formulate incentive policies and attract foreign production especially Chinese products. The production has demanding and critical timeline and scopes that required expert help and support.
01
Tight timeline and limited budget for a feature film:
02
Culture and language barrier between Indonesian Agency of Creative Economy and Chinese film industry.
03
High demand for government and media support
Solution
Based on the premise of Bekraf’s objectives in promoting Indonesian tourism and nurture local film industry, we offered end-to-end production service for the China-meets-Indonesia inspired feature film “Boundless Love”. The film is based on a true story originated in Palembang, Indonesia, in a company invested by Shenhua Group.
01
Integrate Indonesian and Chinese cultures in one film within a realistic time and work scope.Â
02
Leverage local knowledge and resources to provide full production service with guaranteed efficiency and effectiveness
Execution
Collaborating with local media partners, we provided end-to-end production service for “Boundless Love” from pre-production to post-production phase.
01
Prepare for a smooth and effective production:
- Review scripts
- Scout locationÂ
- Staff production crew
- Cast talents
- Hire equipments
02
Brand placements and promotional activities for increased support and collaboration with local businesses
03
Project supervision and coordination across all production stages
04
Manage release and distribution in Indonesia for maximized visibility and engagements
05
Develop a framework of supports and incentives for foreign production in Indonesia
Results
“Boundless Love” wrapped on time within the given budget. The impact of the project extended to diplomatic level where Bekraf was able to form a strong relationship with Chinese and Indonesian film industry. We were able to develop close collaboration with municipal government and tourism board of Bandung, Palembang and Jakarta, as well as partnership with private companies such as Jababeka. This boosted the brand of Indonesia tourism in China, as well as mutual understanding and partnership between Indonesian and China.
Strategic Partnership
and collaboration between Indonesian Ministry, China and Indonesia film productionÂ
Nationwide Recognition
across government and tourism ministers of Bandung, Palembang and Jakarta, as well as private companies
Diplomatic Awareness
for Indonesia tourism in China which established mutual understanding between the two countries.
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