FACEMOJI GOES TO CAMPUS Q3 2023 - Nanyang Bridge Media

CASE STUDIES

FACEMOJI GOES TO CAMPUS

Brand

Facemoji

Services

Advertising

Scope

Offline Event

Market

Indonesia

Client Introduction

Facemoji is a brand known for its emoji keyboard app, which offers a wide variety of emojis, GIFs, and customizable keyboard themes. The app is popular for its creative features that allow users to personalize their texting experience. Facemoji Keyboard also supports different languages, fonts, and text styles, making it a versatile tool for users who want to add a fun and unique touch to their messages. The brand is often associated with playful and expressive communication.

Client Campaign Objectives

Facemoji aimed to increase brand awareness and user engagement in Indonesia, striving to become a top-of–mind choice for mobile keyboards. Their objectives were to boost awareness and drive conversions to boost app downloads, with a focus on positioning the app as the go-to option for personalized communication. To achieve these goals, the campaign included both online promotions and offline events, leveraging the theme “Be in the Spotlight” to strengthen their brand presence in 2023.

Solution / Strategies Proposed by NYB

NYB proposed a combined digital and offline approach to address Facemoji’s challenges. The strategy included social media campaigns, influencer marketing, and interactive offline events tailored to the Indonesian market. Key activities included video production, influencer marketing, university visits, and branding spots, with interactive elements such as photobooths to engage participants. The offline events were particularly crucial for driving conversions by allowing users to experience Facemoji firsthand. NYB’s expertise in the region made them an ideal partner for executing this campaign.

Campaign Results

The campaign significantly increased Facemoji’s app downloads and social media engagement, with offline events drawing high participation and media coverage. The brand’s association with creativity was strengthened, achieving impressive engagement rates and positive feedback, contributing to the overall success of the campaign.