FACEMOJI Q4 2023 - Nanyang Bridge Media

CASE STUDIES

FACEMOJI Q4

Brand

Facemoji

Services

Advertising

Scope

Offline Event

Market

Indonesia

Client Introduction

Facemoji is a brand known for its emoji keyboard app, which offers a wide variety of emojis, GIFs, and customizable keyboard themes. The app is popular for its creative features that allow users to personalize their texting experience. Facemoji Keyboard also supports different languages, fonts, and text styles, making it a versatile tool for users who want to add a fun and unique touch to their messages. The brand is often associated with playful and expressive communication.

Client Campaign Objectives

Building on the success of previous campaigns, Facemoji aimed to deepen its brand presence among students and young adults in Indonesia during Q4 2023. The primary objectives were to elevate the brand’s image and reputation within this key demographic, increase visibility, and drive deeper engagement. Facemoji sought to achieve these goals through a mix of traditional and unconventional advertising strategies, focusing on immersive experiences that resonate with the audience.

Solution / Strategies Proposed by NYB

NYB devised a multi-channel campaign that combined both digital and offline strategies to reach Facemoji’s target audience effectively. The campaign included:

01

Sponsorship of a University Music Concert:

Facemoji sponsored the Facemoji X Unify 2023 music concert at Universitas Multimedia Nusantara, featuring popular performers like The Changcuters, TBA, and Anneth. This event was crucial in directly engaging with students, the brand’s primary audience.

02

Mini-Movie Sponsorship:

Expanding beyond traditional advertising, Facemoji sponsored a mini-movie to capture the audience’s attention through storytelling and entertainment.

03

TV Show Appearances:

Facemoji was featured on popular TV shows such as Talkpod, Tonight Show on Net TV, and Target Operasi, further embedding the brand in content that the audience enjoys.

04

KOL Marketing and Online Campaigns:

Leveraging influencers and key opinion leaders, the online campaign amplified the brand’s reach, engaging users across social media platforms.

Campaign Results

The campaign significantly increased Facemoji’s app downloads and social media engagement, with offline events drawing high participation and media coverage. The brand’s association with creativity was strengthened, achieving impressive engagement rates and positive feedback, contributing to the overall success of the campaign.

Total Impressions: 99,312,545 impressions generated from the entire campaign, including mini-movie, TV shows, KOL marketing, and offline event impressions.

Total Engagements: 276,061 engagements, encompassing interactions from mini-movie, TV shows, KOL marketing, and offline events.