FACEMOJI X NGTC UI

CASE STUDIES

Brand

Facemoji

Services

Advertising

Scope

Offline Event

Market

Indonesia

Client Introduction

Facemoji is a brand known for its emoji keyboard app, which offers a wide variety of emojis, GIFs, and customizable keyboard themes. The app is popular for its creative features that allow users to personalize their texting experience. Facemoji Keyboard also supports different languages, fonts, and text styles, making it a versatile tool for users who want to add a fun and unique touch to their messages. The brand is often associated with playful and expressive communication.

Objectives and Event

Facemoji teamed up with NET TV for the “NET TV Goes to Campus” (NGTC) event, aiming to boost brand awareness among university students and drive app downloads. The event featured a sharing session titled “Konten Social Media Kece Masa Kini,” with speakers from NET TV, Ghosty Comic and Facemoji discussing relevant topics on modern social media content creation. This partnership aimed to provide students with valuable insights, while also offering interactive experiences to strengthen Facemoji’s presence among the youth.

Facemoji’s booth included engaging activities such as a free photobooth, where visitors could take pictures by downloading the Facemoji app and sharing the photo strips on their Instagram Stories. Participants who shared their photobooth results received free merchandise, further encouraging app downloads and social media engagement. The event also hosted a quiz with Facemoji-related questions and a video challenge centered around the seminar’s theme.

Campaign Results

The event saw great participation with 202 students attending the sharing session, while 140 visitors engaged with the photobooth, sharing their experiences on social media. Facemoji successfully enhanced its brand presence on campus while driving app awareness and downloads among students.