MARITIME SILK ROAD - Nanyang Bridge Media

CASE STUDIES

Maritime Silk Road
Case Study of Documentary, SOW: Production Service and Airing

Brand

GXRT

Services

Production

Scope

Production & Airing

Market

Indonesia

Introduction

Guangxi Radio and Television (GXRT) and Televisi Republik Indonesia (TVRI), Indonesia’s sole state-owned TV station, have joined forces to produce a 60-minute documentary titled “Maritime Silk Road“《海上丝路–天涯比邻》. This documentary was created to mark several significant anniversaries: the 10th anniversary of the Belt and Road Initiative (BRI) and the China-Indonesia comprehensive strategic partnership, the 20th anniversary of the China-ASEAN Expo, and the launch of the Jakarta-Bandung high-speed railway. The collaboration reflects a shared vision to highlight the deep-rooted ties and mutual benefits of the China-Indonesia partnership.

Objectives

The documentary aimed to:

01

Highlight the collaborative efforts between China and Indonesia in building the 21st-century Maritime Silk Road.

02

Showcase the positive impacts of the Belt and Road Initiative (BRI) on local communities and projects in Indonesia.

03

Engage Indonesian Generation Z by focusing on the dynamic, energetic aspects of life influenced by the partnership.

The documentary also emphasized the current era’s vitality, portraying the bustling life and cutting-edge technologies that shape modern China-Indonesia relations.

Strategies Proposed by NYB

Nanyang Bridge Media played a crucial role in facilitating the production process:

01

Pre-production Support:

Assisted GXRT with location scouting, translation, gathering information, securing shooting permits, and interviewing local citizens.

02

Localization and Screening:

Oversaw the dubbing and subtitling for Chinese, Indonesian, and English audiences, ensuring cultural relevance and seamless viewing across TVRI World, TVRI, Vidio.com, and YouTube.

Campaign Results

The documentary project resulted in a compelling 60-minute video, split into two engaging episodes, and was aired simultaneously on TVRI and Guangxi Radio and Television. The content was meticulously localized for a global audience, with versions available in Chinese, Indonesian, and English. Additionally, the documentary is accessible on OTT platforms like Vidio.com and YouTube, ensuring broad and convenient access for viewers worldwide.